If you are a wedding professional, you are probably familiar with direct mail as a means to get your message to the bride. But there are a surprising number of vendors who shy away from this method with the biggest concern being cost. Before you make a decision to spend your marketing dollars elsewhere, consider these important facts.

First, the cost of printing direct mail has gotten much less expensive as online print companies compete for your business. A quick internet search will help you locate the best deals. We found reputable companies offering 1,000 postcards for under $100.

The other cost concern related to direct mail is obtaining a list of brides who might be interested in your product or service. If you already advertise in print or participate in bridal shows, you should have access to registered brides for free. Local Bridal Associations and Networking groups are another way to build your bridal contact list.

So if you want to build awareness and make a cost-effective impression with a bride, consider adding postal mailings to your overall marketing plan.